Worcester, MA (February 1, 2012) - The Worcester Police Department is pleased to announce the launch of its new official Facebook page, YouTube Channel and Nixle notification service.

The department will use Facebook to post the latest news, updates, alerts, advisors and crime prevention methods. Residents are encouraged to "like" the page to receive newsfeeds from the department and stay current on important information. Through the department’s Facebook page, a weekly bulletin will be posted which will highlight the news of the week. The goal is to reach a large number of people in an efficient way.

The Worcester Police Department YouTube Channel will feature video productions on department programs and initiatives, events, and behind the scenes glimpses into the department. Subscribers will be able to view a combination of interviews and video footage along with informative stories.

The department has also signed up with Nixle, a publishing system designed for law enforcement and government agencies. Citizens can now register at Nixle.com to instantly receive crime updates and public safety information from the Worcester Police Department through email and text messages. Messages are created and assigned a priority level ensuring important information reaches subscribers in a timely manner. This service is free and open to all community members. The Worcester Police Department is now among more than 4,600 agencies using Nixle public safety notifications nationwide.

"Social media is not only the future, but the present. Communicating directly with the public and providing current information through innovative platforms is critical to maintaining trust. The free flow of information to the public is our continuing commitment to transparency," said Chief Gary Gemme.

Worcester Police Department joined Twitter last year and currently has more than 1,900 followers.

The Worcester Police Department is enhancing its use of social media and integrating Web 2.0 tools in order to connect and communicate directly with the public. By reaching out in these new ways, the department can interact with a large and diverse audience. The goal is to disseminate accurate information and content in a timely manner. The sites will serve as a one-stop source for information.

In addition, the department will use the social networks to help solve crimes. The department is hopeful that the use of social media will be an effective tool in gathering tips and information. A survey conducted last year by the International Association of Chiefs of Police found that 88 percent of responding agencies used some kind of social media — mostly for investigations.

The public is encouraged to visit the new sites regularly for up to date information. The sites will be updated and maintained daily.